Employee-driven Digitalization in Healthcare: Codesigning Services that Deliver

•By including and stimulating employees in the process of co-creation, the organization can stimulate and utilize a new driving force in innovations both horizontally and vertically.•But systematic employee involvement in problem analysis and definition and deciding criteria's for accepting or rejecting new technology pushes seems absent in eHealth literature.•To the rescue comes web 2.0, the use of social media within enterprises, also called enterprise Social media (ESM).•To understand users, Patient Reported Outcome Measures (PROMs) and real time patient feedback facilitated by Patient Reported Experience Measures (PREMs) are much used toolboxes.•Web 2.0 solutions can be utilized to distribute questionnaires through front stage employees to capture PROMs and PREMs.