What Makes Geeks Tick? A Study of Stack Overflow Careers.

MANAGEMENT SCIENCE(2020)

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摘要
Many online platforms rely on users to voluntarily provide content. What motivates users to contribute content for free, however, is not well understood. In this paper, we use a revealed-preference approach to show that career concerns play an important role in user contributions to Stack Overflow, the largest online question-and-answer community. We investigate how activities that can enhance a user's reputation vary before and after the user finds a new job. We contrast this reputation-generating activity with activities that do not improve a user's reputation. After finding a new job, users contribute 23.7% less in reputation-generating activity; by contrast, they reduce their non-reputation-generating activity by only 7.4%. These findings suggest that users contribute to Stack Overflow in part because they perceive such contributions as a way to improve future employment prospects. We provide direct evidence against alternative explanations such as integer constraints, skills mismatch, and dynamic selection effects.
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关键词
career concerns,online public goods,signaling,voluntary contribution
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