Are you on Timeline or News Feed? The roles of Facebook pages and construal level in increasing ad effectiveness

KimDong Hoo,SungYoon Hi,LeeSo Young,ChoiDongwon,SungYongjun

Computers in Human Behavior（2016）

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This study examines how psychological distance between a user and a Facebook page (Timeline vs. News Feed) impacts the effectiveness of advertising messages framed by two different construal levels...

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