Collaborative consumption for low and high trust requiring business models: from fare sharing to supporting the elderly and people with disability
Int. J. Electron. Bus.(2024)
摘要
This paper offers an overview of collaborative consumption (CC), the related
business models (BM), the value added (VA) from the consumer's perspective and
the role of trust. CC is expanding but it is unclear what opportunities it
offers and what the challenges will be. This research evaluates the current CC
BMs and identifies 13 ways they add value from the consumer's perspective. This
research further explores whether CC BMs fall into two categories in terms of
what the consumer values. In the first category, the CC BMs require a low level
of trust while in the second category of CC BMs a higher level of trust is
necessary. It was found that 13 VA by CC BMs could be grouped into personal
interest, communal interest and trust building. It is important for
organisations to acknowledge how their CC BM relates to these dimensions.
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