Iconizing “Muslim Terrorism” in a British Newspaper and Public Perception

By examining a news story and reader responses published in the Daily Mail Online (DMO), our study discursively argues that this daily newspaper promotes an Orientalist perception of Islam and Muslims. The religion and its adherents are both framed and perceived as a threat to British society and its Western values, thus reinforcing Islamophobia within society. This study also argues that the DMO espouses the perceived Orientalist threat posed by Islam through juxtaposition, exaggeration and manipulation of facts, through lexical choices and visual images that eventually establishes the perception of a cultural clash. In addition, by examining the readers' responses toward the news story, this study demonstrates that the vast majority of respondents perceive Islam and Muslims as a threat to the West. Their comments, as triggered by the text, also contribute to the discourse of Islamophobia and the perceived Orientalist view of an Islamic threat.