MaaS in rural areas - case Finland

This paper presents characteristics of rural areas for MaaS development, based on a project co-funded by the Ministry of Agriculture and Forestry of Finland. The paper presents rural mobility SWOT analysis and challenges, as well as goals and vision. Solutions for MaaS services in terms of collaboration, services & markets, planning & decision-making, and technology & information are proposed. The next steps to be taken in rural MaaS development are examined.