An Exploratory Analysis Of Travel-Related Wechat Mini Program Usage: Affordance Theory Perspective

A WeChat mini program is an application that users can use without downloading and installing. After it was officially released in 2017, many travel enterprises have launched their own mini programs. This study applies affordance theory to investigate the role of WeChat mini programs in tourism activities through social network analysis using Rstudio. The authors searched for the topic "how do you perceive travel related WeChat mini program", 200 comments were crawled and 180 comments were analysed after data cleaning. Results show that travel-related WeChat mini programs play a very important role in Chinese social network tourism activities. Moreover, the results suggest how the affordance theory has to be applied to the usage of WeChat mini programs.