Managing the e-commerce disruption with IT-based innovations: Insights from strategic renewal perspectives

Transforming brick-and-mortar businesses into integrated online–offline models poses significant challenges for firms operationally and strategically. We conduct a comparative case study to investigate strategic renewals that result in the convergence of offline and online operations and strategies driven by information technology based innovations. We explore two strategic renewal paths used by our case firms: incremental resource-complementing renewal and discontinuous resource-substituting transformation. We illuminate the role of resource endowment in strategic renewal and its impact on the renewal path and explore the role of IT as operand or operant resource in strategic renewals and its impact on their success.