Tipping Points for Norm Change in Human Cultures.

Humans interact with each other on a daily basis by developing and maintaining various social norms and it is critical to form a deeper understanding of how such norms develop, how they change, and how fast they change. In this work, we develop an evolutionary game-theoretic model based on research in cultural psychology that shows that humans in various cultures differ in their tendencies to conform with those around them. Using this model, we analyze the evolutionary relationships between the tendency to conform and how quickly a population reacts when conditions make a change in norm desirable. Our analysis identifies conditions when a tipping point is reached in a population, causing norms to change rapidly.