Social media mixed with news in political candidate judgment
Information Polity(2016)
摘要
In the context of politics, emotions and facts work together to shape
opinions about political candidates. While there is considerable research on
motivated reasoning about political issues, there is less attention to how
affect and rationality combine in the hybrid world of new media. This study
examined the interaction of social media comments about politicians with
more traditional information sources. Participants were exposed to political
candidates' Facebook news feeds, to news articles about the candidates, and
to a political speech. The order of exposure was varied and measures of both
knowledge and emotion were taken. When social media was encountered before
news about a political candidate, it influenced feelings toward the
candidate but did not influence personal mood or perceived knowledge. In
contrast, when social media was encountered before information unrelated to
the candidates, it negatively influenced all dependent measures. The
findings are discussed in terms of motivated reasoning theories,
Papacharissi's concept of ``affective publics,'' and the implications for
civic participation in the new media era.
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关键词
Social media,media hybridity,motivated reasoning,affective publics,e-Participation,e-Democracy,online public sphere
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