Wearable technologies: The role of usefulness and visibility in smartwatch adoption
Computers in Human Behavior, Volume 65, 2016, Pages 276-284.
Although still in the early stages of diffusion, smartwatches represent the most popular type of wearable devices. Yet, little is known about why some people are more likely to adopt smartwatches than others. To deepen the understanding of underlying factors prompting adoption behavior, the authors develop a theoretical model grounded in ...More
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