Context- and Content-aware Embeddings for Query Rewriting in Sponsored Search

International Conference on Research an Development in Information Retrieval, 2015.

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Abstract:

Search engines represent one of the most popular web services, visited by more than 85% of internet users on a daily basis. Advertisers are interested in making use of this vast business potential, as very clear intent signal communicated through the issued query allows effective targeting of users. This idea is embodied in a sponsored se...More

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