Persuasive avatars: The effects of customizing a virtual salesperson׳s appearance on brand liking and purchase intentions
International Journal of Human-Computer Studies, Volume 84, 2015.
PersuasionAvatarsIntrinsic motivationCustomizationBrand attitudesMore(1+)
Transformed social interaction (TSI) suggests that virtual environments have unique advantages over traditional forms of interpersonal communication. Recent research has demonstrated that a persuasive speaker can use these advantages to create a more persuasive message. However, little has been done to establish how a receiver of a persua...More
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