DiCER: A distributed consumer experience research method for use in public spaces

International Journal of Human-Computer Studies, Volume 81, 2015.

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Keywords:
Consumer experiencePublic spacesResearch methodTransdisciplinarityUrban computingMore(1+)

Abstract:

This paper presents research into new ways in which organisations can gather field-based consumer insight particularly in public spaces. In an increasingly complex and fast moving business world, there is a need for quicker and more efficient consumer experience research that also provides a wider focus on the situation under investigatio...More

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