A review of UK consumers’ purchasing patterns, perceptions and decision making factors for poultry meat

In recent years changing public perceptions and attitudes, as well as a dynamic economic climate, have combined to potentially modify UK consumer behaviour relating to poultry meat. This paper reviews information relating to purchasing patterns, perceptions and decision making factors for in-home poultry meat consumption in the UK. The findings will be of interest to marketing practitioners as well as policy makers, academics and others with an interest in the poultry sector.