The Supply Chain’s Strategic Importance for AZADEA Group
Management Science(2001)
摘要
In general and through the three functions of Marketing, Operations and Finance, value for the customer is created. However, firms seldom create this value by themselves. Instead, they rely on a variety of suppliers who provide everything from raw materials to accounting. These suppliers when taken together can be thought of a supply chain. AZADEA Group is one of the retail business leaders in the Middle East welcoming shoppers at its different stores formats spread through almost 40 brands and many different sectors. Being so diversified, AZADEA had a huge challenge in setting a unified supply chain process, thus, the Group and through its professional team was able to set a detailed list of requirements to be followed in order to consolidate its data and to manage properly the flow of merchandise from the source to the destination. This research will describe how it is done through a vast literature review. The purpose of the research is to provide insights into the importance of the supply chain strategy and ERP integration for AZADEA group. This will ensure a proper integration and will highlight the flow of information of the supply chain helping the group to minimize the inventory cost and being a competitive Advantage. Also, The Electronic Data interchange (EDI) will contribute in the replenishment during the season and the analysis done over the historical data identify the best/worst selling items per shop and define the forecasted order of the upcoming season. The optimization is highly recommended to maintain a sustainable workflow of the supply chain along to the forecasted expansion. To achieve our goal, a secondary data will be used. Results found showed that Although AZADEA Group has developed an ERP system within its community, where a clear vision is possible at all stages to improve the communication between different parties internally and with the supplier externally, the Group is still in need to go further in the development of applications to optimize its resources.
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e business,workflow,technology,networking
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