Impacts of Social Media Connection Demands: A Study of Irish College Students.

This study investigates the cumulative impacts of connection demands across media channels. A survey with 202 Irish college students showed that the magnitude of connection demands across social media channels increases both negative affect and positive affect. A connection overload path model indicated that difficulties controlling connection habits were related to negative impacts on important life activities, stress, and affect. While negative affect was influenced by connection demands only through an indirect mechanism, there were both indirect and direct links between connection demands and positive affect.