The embodiment of sexualized virtual selves: The Proteus effect and experiences of self-objectification via avatars

Computers in Human Behavior, pp. 930-938, 2013.

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Keywords:
AvatarsVideo gamesVirtual environmentsProteus effectSex role stereotypesMore(1+)

Abstract:

Research has indicated that many video games and virtual worlds are populated by unrealistic, hypersexualized representations of women, but the effects of embodying these representations remains understudied. The Proteus effect proposed by Yee and Bailenson (2007) suggests that embodiment may lead to shifts in self-perception both online ...More

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