Perceptions Of Rfid Technology: A Cross-National Study

Purpose - Radio frequency identification (RFID) is an important technology for many aspects of business including supply chain management (SCM). The global implications of RFID necessitate cross-national studies of the technology. The purpose of this paper is to conjecture that the way RFID is perceived and implemented and the extent to which RFID impacts business performance will vary from country to country. Using data collected from firms located in the USA and South Korea, the two countries' views regarding the intrinsic attributes, the perceived benefits and risks, and the strategic impact on business performance of implementing RFID are compared.Design/methodology/approach - The authors developed a research instrument to assess the perception of the importance of RFID, the benefits and risks of RFID, and the perceived impact of RFID on business performance. The authors used the instrument to survey executives and managers in the USA and South Korea.Findings - The paper did not find any discernable difference between the two countries in terms of the perception of the importance of RFID, the benefits and risks of RFID, and the perceived impact of RFID on business performance. This shared perception of RFID may be viewed a sign of readiness of the technology to become a global business tool.Research limitations/implications - The varying sampling and data collection processes between the two countries may have introduced unintended bias to the study. The paper's scope may not have addressed all of the technical, organizational, cultural, and political issues that may have influenced the outcome.Practical implications - The findings of the study provide empirical evidence that RFID has become a comprehensive business tool to assist more seamless global SCM.Originality/value - This unique comparative study is a useful contribution for both academicians and practitioners to gain a better understanding of how RFID technology is perceived by firms in different countries. The paper also helps companies improve their RFID strategies in the global market by recognizing different perceptions and approaches to implementing RFID.