Virtual Self-Modeling: The Effects of Vicarious Reinforcement and Identification on Exercise Behaviors

Media Psychology, Volume 12, Issue 1, 2009, Pages 1-25.

Cited by: 437|Bibtex|Views1|Links
Keywords:
weight lossmodel identificationphysical exercisesocial cognitive theory

Abstract:

Social cognitive theory is often implemented when researchers de- velop treatments and campaigns for health behavior change. Im- mersive virtual environment technology (IVET) enables novel ex- plorations of health behavior modeling. In Study 1, participants were randomly assigned to one of three treatments: vicarious re- inforcement, in w...More

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