Virtual Self-Modeling: The Effects of Vicarious Reinforcement and Identification on Exercise Behaviors
Media Psychology, Volume 12, Issue 1, 2009, Pages 1-25.
weight lossmodel identificationphysical exercisesocial cognitive theory
Social cognitive theory is often implemented when researchers de- velop treatments and campaigns for health behavior change. Im- mersive virtual environment technology (IVET) enables novel ex- plorations of health behavior modeling. In Study 1, participants were randomly assigned to one of three treatments: vicarious re- inforcement, in w...More
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