A Framework For Implementation

The Phoenix Suns may not have the most impressive record on the basketball court, but they are outpacing their competition in building relationships with their fans. The Suns, a National Basketball Association (NBA) team based in Phoenix, Arizona, do not have an NBA title yet, though they have had their spotlight moments. The team did exceptionally well in the 2004–05 season. During that period, which came to be known as the third greatest turnaround in League history, the team had the best scoring record: 62–20. In the same season, one of their key players, Steve Nash, won the Most Valuable Player award. The team also boasts of a number of Hall-of-Famers, most notably Charles Barkley.