基本信息
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职业迁徙
个人简介
With my team, I develop scientifically sound practical and socially relevant answers around new reality formats: Augmented Reality, Virtual Reality and Metaverse.
Our research is both theoretical and application-oriented. We cooperate in research and teaching with companies and associations, present results at conferences, publish them in peer-reviewed journals, and discuss developments in the media. In doing so, we make use of established theories and the latest standards of quantitative and qualitative research.
Our research is both theoretical and application-oriented. We cooperate in research and teaching with companies and associations, present results at conferences, publish them in peer-reviewed journals, and discuss developments in the media. In doing so, we make use of established theories and the latest standards of quantitative and qualitative research.
研究兴趣
论文共 78 篇作者统计合作学者相似作者
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期刊级别
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Information & Managementno. 2 (2024): 103910
Computers in Human Behavior (2024): 108105
PSYCHOLOGY & MARKETING (2024)
PSYCHOLOGY & MARKETINGno. 4 (2023): 750-776
PSYCHOLOGY & MARKETINGno. 11 (2023): 2447-2463
引用6浏览0引用
6
0
Edition Sales ExcellenceDigitalisierung im Vertriebpp.377-402, (2023)
引用1浏览0引用
1
0
NIM marketing intelligence reviewno. 2 (2023): 24-29
Springer handbookspp.451-469, (2023)
引用0浏览0引用
0
0
Information systems frontiers : a journal of research and innovationno. 5 (2023): 2071-2114
引用2浏览0WOSEI引用
2
0
Comput. Hum. Behav. (2023): 107697-107697
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