He leads UX research for Google Cloud Platform. Before that he led UX research teams working on Google's brand advertiser products and YouTube. Before joining Google, he was the manager of the HCI lab at the University of Basel (Switzerland). He published over 30 peer reviewed papers in HCI journals and conferences, covering topics such as user satisfaction, mental models in website perception, website aesthetics, webform usability and internationalization of products.

Specialties: user studies, usability studies, user experience, experimental studies, cognitive psychology, online surveys, online experiments, user satisfaction, web form usability, aesthetics, usability, language, translation, internationalization, localization, advertisement