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个人简介
Jan-Benedict E.M. Steenkamp specializes in global marketing, branding, strategy and leadership.
He has written five books: the forthcoming “Time to Lead: Lessons for Today’s Leaders from Bold Decisions that Changed History” (Fast Company Press, 2020), “Retail Disruptors: The Spectacular Rise and Impact of the Hard Discounters” (Kogan Page, 2019),” “Global Brand Strategy: World-Wise Marketing in the Age of Branding” (Palgrave Macmillan, 2017), “Private Label Strategy: How to Meet the Store Brand Challenge” (Harvard Business School Press, 2007) and “Brand Breakout: How Emerging Market Brands Will Go Global” (Palgrave Macmillan, 2013), which was selected as a best business book in globalization for 2013 by Booz & Co.’s Strategy + Business.
Dr. Steenkamp has written 11 cases, including three on inspired leadership. An award-winning researcher, he also has written over 150 scholarly publications, including articles in top journals in marketing, management and strategy, as well as Harvard Business Review. His work has received over 50,000 citations.
研究兴趣
论文共 170 篇作者统计合作学者相似作者
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Journal of Retailing (2023)
International Journal of Research in Marketingno. 1 (2022): 288-312
Journal of the Academy of Marketing Scienceno. 1 (2022): 86-113
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