Flora leads the IoT Analytics node, or the Context Recognition and Urban Intelligence (CRUISE) group, working on human mobility and behaviour analytics, context and activity recognition, urban computing, and applying machine learning for smart cities and smart buildings.

She is a recipient of Humboldt Fellowship for experienced researchers. She is a Victoria Fellow 2018, a highly-competitive merit-based award from the Victorian Government. She received the School of Science Executive Dean's Research Excellence Award in Feb 2019. She is the recipient of the RMIT Award for Research Impact - Technology 2018, and was the recipient of the RMIT Vice-Chancellor's Award for Research Excellence – Early Career Researcher 2016. Previously, she was an Australian Research Council (ARC) Postdoctoral Industry (APDI) Fellow in 2012-2015, in a project on multimodal transport services and smart airport services with PTV formerly, and later with ARUP. Dr. Salim has been awarded two ARC linkage grants, a Discovery, and numerous national and international industry contracts, in collaboration with Microsoft, IBM, Northrop Grumman Corporations, Arup, City of Melbourne (CoM), Mornington Peninsula Shire (MPS), Siemens, Aurecon, and others.