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His research, teaching and consultancy work specialize in Business, Consumer/Branding and Occupational Psychology with a specialist interest in the contribution of social identity and group membership to a range of organizational processes, such as leadership, communication, organisational change, advertising, and Mergers and Acquisitions (M&A). Throughout his academic career he has held a number of international research fellowships, and has published widely on psychology and business oriented subjects, and articles in various periodicals and general interest journals. He is a leading commentator on consumer behaviour/psychology and a frequent guest on the BBC, as well as acted as a scientific consultant in various periodicals such as Property Week, Esquire and The Guardian.
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Laura Zaikauskaitė, Gemma Butler, Nurul F S Helmi, Charlotte L Robinson,Luke Treglown,Dimitrios Tsivrikos,Joseph T Devlin
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