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Amy Zhao-Ding’s research focuses on understanding firm’s changing beliefs and strategic behaviours in nascent markets and emerging fields, where game-changing technologies have enabled a wide range of entrepreneurial opportunities. As a Strategy Research Foundation (SRF) Dissertation Scholar in the 2018-2020 cohort, she studies in her dissertation how mobile application developers envision product functionalities rather than product features when positioning their products in multi-dimensional markets, and how this affects their learning from their own and competitors’ experiences. Broadly, Amy is interested in how organizations learn from and adapt to their demand, competitive, and collaborative environments, especially how they formulate problems and interpret feedback under uncertainty and ambiguity. She enjoys studying digital, cultural, and knowledge-intensive industries, and approaches teaching and research in entrepreneurship through the lens of organization theory.
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ORGANIZATION SCIENCEno. 2 (2023): 894-915
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